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Complete Guide to Inside Sales

Inside sales is defined by channel, not by deal size. Success comes from activity that is planned rather than random: a defined list, a call block, a sequence, and a way of recording what actually happened.

In short

Phone, email, and video | selling at volume without leaving the desk.

Building a working day

Two protected call blocks, one follow-up block, one admin block. Prospecting done in the gaps between meetings is prospecting that does not happen.

  • Call block: dial, no research mid-block | research happens the day before.
  • Sequence: multiple touches across call, email, and social over two weeks.
  • Record the objection verbatim; patterns are the coaching material.

Cold calling that works

Open with permission, give the reason for the call in one sentence, ask a question about their current process, and aim for a next step rather than a sale. Most calls fail because the opener is a pitch.

Skills that matter

  • Cold Calling
  • Prospecting
  • Lead Generation
  • Follow-Up
  • Discovery

Roles

  • SDR / BDR
  • AE
  • Sales Manager

Resources for inside sales

All resources

Questions people ask

How many touches before I stop?

Somewhere between eight and twelve across channels over two to three weeks, then move the contact to a long-term nurture rather than deleting them.

Other guides

Pipeline Hero is an independent educational resource. It is not affiliated with or endorsed by the organizations, authors, or certification providers associated with the frameworks described here.